Radisson Hotel Group decided to completely revamp their loyalty program.

To launch the new program, we needed to create a campaign that reflected the refreshingly simple essence of the program. A campaign that would connect and resonate with the audience.

We took our inspiration from the in-depth customer research carried out to develop the program and discovered a compelling insight – People hate to wait.

Overall Results:

- Radisson Rewards has enrolled 1.86M new members in the first 6 months (+174,2% on the same period last year)

- The number of active members has increased by over 90%

- Member satisfaction has increased by more than 12%

- Radisson rewards members now represent almost 80% of all stays booked through Radisson Hotels direct channels.