CONTEXT
It was the end of the season. Girona had already secured their spot in the Champions League, and mathematically, they couldn’t win La Liga.

THE PROBLEM
In addition to having a limited budget for the campaign (only 10K) fans stopped coming to Girona's stadium, choosing instead to watch the games from the comfort of their homes.
With 8 home matches still to go, we were tasked with creating a ticketing campaign to boost sales and fill the stands.

THE IDEA
Girona's stadium offers the closest view of the action in all of La Liga.
This also means that the chances of getting hit in the face by a stray ball are pretty high.
We took this fact and turned it into an opportunity, transforming it into our campaign: Tickets by the face.

For the first time in football history, getting hit in the face by a ball was a stroke of good luck.

Why?
Because if it happened to you, you’d receive a 50% discount on your ticket for the next match.