Tv spot for Red Cross Argentina to raise awareness about the importance of taking first aid courses.

Awards:

Silver / Health & Wellness / CANNES LIONS 2016

Finalist / Film / CANNES LIONS 2016 

Silver/ CLIO HEALTH AWARDS 2016

Gold / IPA LONDON HEALTH 2016

Bronze / Ojo de Iberoamérica 2016

Launch campaign for adidas.

Background

- Colo-Colo is one of the biggest soccer teams in Latin America and the most popular in Chile.

- adidas' intention was to communicate their return as the official sponsor of the team after 30 years.

- Colo-Colo was about to be relegated (for the first time in history).-

Our message had to be more than a simple launch concept.

So we used one of the team's most popular cheers and linked it with the popular adidas tagline: all in.

To create empowerment through branding we wanted to use a well-known rapper and fan to deliver our message.

ALZHEIMER ATM_

"An ATM that makes you

feel the same a person

with Alzheimer feels."

Awards:

Finalist / Health & Wellness / Cannes Lions 2016

Finalist / Media / Cannes Lions 2016

Bronze / Clio Health Awards 2016

BRONZE / Media / Ojo de Iberoamérica 2016

THE CLIENT
Caja Ingenieros is not a bank.
It is a cooperative entity open to everyone.
Caja Ingenieros doesn’t have clients; it has members.
It doesn’t invest in weapons or tobacco.
It invests in the planet.

THE IDEA
By not being a bank and being something completely different, we created an ad that doesn’t speak to everyone.
Simply because not everyone thinks differently.

Regional projects for Movistar - LATAM and Spain.

CONTEXT

On January 15th 2023, FC Barcelona's men's team won the spanish Supercopa in Saudi Arabia, with an unprecedented media attention.

However, just one week later, F.C. Barcelona women's team achieved the same success in the very same competition but faced an entirely different scenario.

The female players had to collect their medals by themselves, highlighting the lack of recognition and respect for women's football.

THE IDEA
We melted down all the medals and trophies from CFF OLYMPIA history to create a very special star.

A star that's missing a point, to remind everyone that we still haven't won in the championship for equality.

CONTEXT
It was the end of the season. Girona had already secured their spot in the Champions League, and mathematically, they couldn’t win La Liga.

THE PROBLEM
In addition to having a limited budget for the campaign (only 10K) fans stopped coming to Girona's stadium, choosing instead to watch the games from the comfort of their homes.
With 8 home matches still to go, we were tasked with creating a ticketing campaign to boost sales and fill the stands.

THE IDEA
Girona's stadium offers the closest view of the action in all of La Liga.
This also means that the chances of getting hit in the face by a stray ball are pretty high.
We took this fact and turned it into an opportunity, transforming it into our campaign: Tickets by the face.

For the first time in football history, getting hit in the face by a ball was a stroke of good luck.

Why?
Because if it happened to you, you’d receive a 50% discount on your ticket for the next match.

Radisson Hotel Group decided to completely revamp their loyalty program.

To launch the new program, we needed to create a campaign that reflected the refreshingly simple essence of the program. A campaign that would connect and resonate with the audience.

We took our inspiration from the in-depth customer research carried out to develop the program and discovered a compelling insight:

PEOPLE HATE TO WAIT

Overall Results:

- Radisson Rewards has enrolled 1.86M new members in the first 6 months (+174,2% on the same period last year)

- The number of active members has increased by over 90%

- Member satisfaction has increased by more than 12%

- Radisson rewards members now represent almost 80% of all stays booked through Radisson Hotels direct channels.

There are a lot of ways to sell an idea for a diarrhea product.
But without a doubt, putting a person inside a hyper-realistic penguin suit running through the streets of L.A was the most fun to do for us.

CONTEXT:

PUMA invited us to participate in a pitch where the brief was to create a PR stunt campaign to launch the new PUMA ULTRA boots with one of their football athletes: Kingsley Coman from Bayer Munich.

THE CHALLENGE:

We only had 2 hours with Kingsley Coman.

DON’T ENTER THERE

Finalist Print & Publishing CANNES LIONS 2016
Finalist Outdoor CANNES LIONS 2016

THIEF
Published in Lürzer's Archive Vol. 4/2016